On October 9, the British rock band Radiohead shook up the music industry by offering its new album, “In Rainbows,” online for whatever fans wanted to pay. The next morning, The Boston Globe reported not only that tens of thousands of CDs had been downloaded under the risky plan, but that the album was pretty good to boot. On the BBC news, lan Youngs admitted: “I paid precisely £0.00 – for research purposes, just to see if it could be done. And it could – the ordering process skipped the credit card section and went straight to the confirmation screen. But soon my conscience was nagging me to be a bit more equitable and give them a fair price . . . . I decided to pay £9.82 because that was the average price paid for a CD in the UK in 2006.”
My son Patrick and I went online that night and paid £3.45 (about $6). We were listening to the album less than nine minutes later.
Continue reading “Seeing eye to eye with Radiohead”