Month: October 2010

New York Times:

Figures released by the Audit Bureau of Circulations showed that overall weekday circulation at 635 newspapers declined 5 percent from circulation in the same six months last year. The decline last year was at more than twice that rate.

Boston Globe:

Elsewhere in Massachusetts, daily circulation at the Worcester Telegram & Gazette fell 9.3 percent from 73,207 last year to 66,397 this year.

This is not as bad as the declines at the Globe and other papers, but the T&G is still dropping fast. I’m looking around to see if there’s an explanation forthcoming–the paywall, for example.

Update: Joe presses me on the paywall issue, and on second thought the paywall probably helped their circulation numbers. At least, when they turned off their paywall a few years back, they lost like 6% of their circulation. So if they’re still using the same formula to calculate circulation, the paywall presumably helped total paid circulation. Dan Kennedy thinks it will. And supposedly the T&G’s unique visitors went up with the paywall!

That said, I don’t know anything about the subtleties of circulation calculation, and so I’m still waiting for the T&G’s explanation here.

Continue reading “T&G circulation down 9.3 percent; other papers down 5 percent”