Some weeks Worcester Magazine makes such strides at transcending print that I don’t even italicize their name.
But this week, there was a lot of backsliding in regards to both paper and pixels.
Grabbing WoMag out of a newsrack on Main St, the first thing I noticed is how thin it’s getting. It’s about the size of the free weekly in Scranton.
The second thing I noticed: no Blog Log! To get the impact of this, you should know that WoMag’s website is totally 20th-century. No comments on articles, no permalinks to items in “Worcesteria.” Finding things in the archives is a chore. They could install WordPress and have an intern spend two hours each Wednesday cutting and pasting text, and they’d have a hipper website without spending a dime. So for WoMag, the Blog Log was their big connection to that Great Future Home of Journalism, the Internet. But this week, even the print-only InCity Times, with piles of URLs in the articles, was more net-friendly than WoMag.
Finally, they ran Zippy real small, in a box amidst the classifieds. If you’re willing to let the Pinhead spread out, he comes out so much better in print than on the screen.
Today I was telling NB about the newsblog h2otown, which seems to rule over the media landscape of little Watertown, Mass. She asked why Worcester Indymedia couldn’t accomplish something similar. I think it’s because the IMC site is run on sf-active, which makes contribution, adminstration, and navigation much harder than they need to be. I’m much happier blogging about the Golden Pizza fire on the obscure Pie and Coffee than on Worcester IMC, because it takes so damn long to post and moderate the article on IMC. IMC has many more readers, but for a minor post like this the effort is not worth it.
Weeks like this, I feel sure some entrepreneur will step in to rescue Worcester from the journalistic doldrums. It never happens. I guess I’m out of touch.