Before your demonstration, articulate what you oppose and support in a single-sided flyer. Give it a short title. Sum your purpose up in one sentence, then highlight it.
Don’t get sidetracked. Every group has members with pet issues. A protest headlined “Vegans, Catholics, Feminists, Anarchists, Pacifists Unite!” is less likely to draw a crowd than one labeled “Unite Against War!” If it’s a vigil against factory farming by Kentucky Fried Chicken, then vegetarianism might belong in the title, but not otherwise.
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