Worcester campaign signs, 2010
Harriete Chandler (D, incumbent): The green says “progressive.” Combined with the yellow, this is maybe the most low-profile sign of the election. The Worcester Planning Board is considering restrictions on political lawn signs–maybe this campaign is reading the winds and deciding that the voters at large are tiring of looking at signs?
District 13 (State Rep)
Margot Barnet (Democrat): The moon rising over green hills–goth environmentalism? A midnight blue sky to establish loyalty to the Democrats. One reader wrote in to say the hills look like a butt. I think this says more about the observer than the designer.
Gina DiBaro (D): Reminiscent of Tracy Novick’s super-readable sign from the last election. This one is a little less readable and a little more pleasant. Is dotting i’s with symbols a feminine touch?****
Paul Franco (Republican): The most striking sign. No red or blue! The shooting star echoes the general astronomy theme of this year’s crop of signs. Says either “something new” or “something fleeting.” The F in Franco feels too big and there is some sort of spacing or balance problem. *
Early in the election, Ron didn’t have any lawn signs, but did have these sweet numbers (below) from when he ran for this same office in 1974. Hands-down winner in the “Classic Americana” category.
Joff Smith (D): A better iteration of his 2009 City Council sign. Still says “progressive Democrat” but without the outlined “Joff” which was kind of ugly. The Smith campaign has made conspicuous use of these gigantic signs, which I hope they will donate to the Red Cross for use in emergency shelter after the campaign. ******
District 3 (US Rep)
Robert Delle (R): The colors say “Democrat.” The “Pro-Growth, Pro-Values, Pro-Family” tagline is a bunch of code words whose plain meaning insults the voter. (His opponents are nihilists?) Delle campaign, you win Worst Sign. *
Marty Lamb (R): I like the jaunty angle of this sign. The red and white curving road is a huge Obama reference, helping this sign to say something like “political moderation/self-discipline/empty promises.” Hard to find these signs in the city of Worcester–his supporters must mostly live elsewhere. *
- It’s reminiscent of the many interest-specific Obama graphics. Can we expect to see “Another firefighter for…” or “Another birdwatcher for…” or “Another senior for…”?
- I think the typeface is Chalkboard, but it might as well be Comic Sans. Adding something crappy-looking like this is a real “power move” that says “I’m a long-time incumbent with credibility to burn.”
Guy Glodis: Franco’s shooting star passed through here. The black background makes this calmer than Perotto’s yellow-and-red. His sheriff campaign signs had this cool so-large-only-part-of-it-fits-on-the-sign sheriff’s badge–no sign of that freshness and flair here.
Jim McKenna (R, write-in): This charming hand-made sign is better than many of the industrially-printed ones! Enough red to make his politics clear. Consistent use of the lowercase-i appeals to my picky side.
Secretary of State
Fran Ford: Nothing wrong with this. Typeface interesting without being distracting. The “Attorney/Experienced/Qualified” tagline is the most informative of the campaign, and boldly proclaims something (that the candidate is a lawyer) that’s a negative to some. Good job staying on the offensive. **
Charles Baker/Richard Tisei (R): The flag “B” only makes sense close up–from a distance, I thought it was a printing error. The red dots in Tisei look crummy next to DiBaro’s stars. I guess the “Text BAKER” bit is interesting, but overall this is an unprofessional sign.
Deval Patrick/Tim Murray (D, incumbents): Two variants of this sign, one for Democratic loyalists, the other for progressives. Is there a version for each county? Note that both members of the ticket have their own websites. A sign of an ambitious Lieutenant Governor?